fytte
Role: Art Direction & Digital Product
Concept
Create a refined digital product that treats personal style as an editorial practice, centered on clarity, curation, and ease rather than volume or trend.
approach
Art directed the product and brand experience across mobile and web. Designed a restrained interface focused on hierarchy, pacing, and visual consistency, with core flows built around closet organization and outfit creation.
Outcome
A polished digital platform that frames everyday styling as intentional and composed, balancing utility with taste and positioning Fytte as a fashion-forward tool rather than a traditional shopping app.
